Columbia Tools - Part 2

Elliot and Aaron are back again to finish what they started.  We take a close look at the power of branding and what it takes to drive a new concept in the challenging drywall market.  We discuss the parallels between the show "Welcome to Wrexham" and our own marketing strategies.  I'm very grateful to have had the opportunity to get two separate shots at interviewing these hard working brothers who refuse to quit. I know you will enjoy this jam packed episode on the 26th episode of The Drywall Podcast